Matt and Paul


Creatives, let's get

into the dictionary

Tired of that red squiggly line mucking up your docs, decks, and DMs?
Annoyed by the right-click, ignore before every presentation? Us too.
Merriam-Webster doesn't have concepting in its dictionary, and modern tools see it as an error or a typo.It's not a typo, and this isn't a joke. Show your support by signing the petition below.

PS. For a word to make it into MW, there must be evidence that it's used a lot, across a broad range of professionally written and edited material. So if you have professional concepting experience, please take our short survey. Your answers will help us build our case!

PPS. To avoid instant frustration as you click these links, right-click and open them in a new tab.
We are copywriters, not coders. Cheers!

We are ad creatives on a mission to add concepting to the dictionary.

Who are Matt and Paul?

We are two copywriter friends who love the internet.Paul is based in Austin, Texas. Matt is on the West Coast, and he is looking for his next gig! If you've enjoyed this so far and are hiring/know someone who is, please consider connecting with him.

We read that placing CTAs throughout a page helps improve clicks so here are two more links to the petition and survey.